NEW YORK – Making his way from Bikini Bottom to New York City, the high-flying SpongeBob SquarePants balloon will debut a new look for the 87th Annual Macy’s Thanksgiving Day Parade® on Thursday, Nov. 28. Donning a holiday-themed ensemble for this year’s celebration, millions of fans will watch as SpongeBob takes to the sky for his ninth consecutive procession down the streets of Manhattan.
“It’s not very often that the term ‘square’ and ‘balloon’ are used together, but for nearly a decade the SpongeBob SquarePants balloon has been one of the many highlights of the Macy’s Thanksgiving Day Parade,” said Amy Kule, Executive Producer of the holiday spectacle. “With his animated persona and super-sized Santa hat, this second iteration of this irascible character will float down the Parade route to the continued delight of the millions of fans lining the streets of New York and the many millions more watching on television across the country. This Thanksgiving, SpongeBob once again takes his rightful position squarely in the sky.”